Online marketer, open to a new role

Marketing that lands, because the tech underneath is right

I am Josephine Belloni, an online marketer since 2018, trained as a media designer in Interaction Design. I worked for KBenP, Ahold Delhaize, HyperMe Marketing, Unicorn Displays and the City of The Hague on newsletters, SEO, SEA, social, A/B tests and dashboards. I write the newsletter and I also check the DNS record that gets it delivered. The four demos on this site I designed and built myself.

See the four demos

What I stand for

Four things you can expect from me, each with the work it comes from.

I pick it up and it gets finished

At KBenP I worked from 2022 to 2026 for several business units at the same time. Newsletters, SEO, SEA, social and A/B tests ran side by side, each with its own planning and its own contact person. I cut a request like that into steps, put a date next to it and report where it stands before anyone asks. If something gets stuck, I raise it with a proposal attached instead of just a problem. I did the same switching at Unicorn Displays, where marketing, design and DTP sat in one role.

I keep the data clean

A dashboard is never better than the data underneath it. At HyperMe I set up marketing automation and helped build a KPI dashboard. At Ahold Delhaize I wrote the requirements for a marketing dashboard and trained colleagues to read it. In both cases most of the work was not in the chart but in the fields below it: duplicate records, inconsistent spellings and fields everyone filled in slightly differently. The CRM demo on this site shows exactly that happening, including what cleaning up delivers.

See the CRM demo

I keep up

The rules change faster than the tools. Since February 2024 Google and Yahoo have asked bulk senders for SPF, DKIM and DMARC, an unsubscribe link that works in one click and a spam complaint rate below 0.3 percent. Microsoft extended the same to Outlook in 2025. Miss that and your newsletter does not drop in open rate, it disappears from the inbox.

That is why I pick courses that match the shift: AI SEO and GEO in 2026, an introduction to Claude in 2026, generative AI from Google in 2025 and Google Analytics in 2023. Search is moving from ten blue links to answers, and that changes what you write content for.

My strongest point

I see where marketing and tech meet

A campaign that does not land is more often down to a DNS record than to the subject line. That is exactly where most marketing teams stop and hand the question to IT. I can look one step further.

I trained as a media designer in Interaction Design at Grafisch Lyceum Rotterdam, where I learned HTML, CSS, JavaScript, PHP and mySQL alongside Adobe Creative Suite and WordPress. For the City of The Hague I designed and built the website Seniorvriendelijk Den Haag. That is why I can check for myself whether the tracking code in the tag manager does what it claims, whether a redirect breaks the canonical, and whether a template can be used without a mouse.

That saves time, but above all it saves noise. I finish a question instead of passing it on, and when it does go to a developer it arrives with the information needed to solve it in one go.

Email that arrives

SPF, DKIM and DMARC, an unsubscribe link that works and a list that stays clean.

Measuring what really happens

Setting up Google Analytics 4 and Tag Manager, including consent and events that hold up.

The tech behind SEO

Redirects, canonicals, load time and Search Console, not just the copy.

Building accessibly

WCAG in practice, and knowing what that means for a template and for content.

More than marketing

I also help where it is not in my job description

Marketing is what I was hired for, but it is rarely where it stops. At KBenP I supported the ISO 27001 certification, because information security is also about forms, about what you measure on a website and about who has access to which list. At Ahold Delhaize I took a marketing dashboard from requirements to daily use, including training the internal marketers who had to work with it.

For the City of The Hague I designed and built the website Seniorvriendelijk Den Haag and kept its content up to date afterwards. I can do that because I trained as a media designer in Interaction Design, with HTML, CSS, JavaScript, PHP and mySQL included. Colleagues stuck on a template, a tag or a form therefore often came to me first, and usually it was solved before a ticket was needed.

At KBenP and Unicorn Displays I supervised interns, and for The Hague University of Applied Sciences I sat in as external assessor at the final presentations of UX design graduates. I enjoy the work more when I look beyond my own set of tasks. A team gains more from that than from someone who stays exactly inside the lines of a job profile.

Tech support for colleagues

Stuck on a template, a tag or a form? I look into the page myself instead of passing it on.

Information security and privacy

Support for the ISO 27001 track at KBenP, and GDPR-aware handling of lists, forms and tracking.

Training and handover

Internal marketers at Ahold Delhaize, interns at KBenP and Unicorn Displays, graduates at The Hague University of Applied Sciences.

Building it myself

The website Seniorvriendelijk Den Haag for the City of The Hague, and the four demos on this site.

How I work

Four steps I repeat on every assignment, whether it is a newsletter or a dashboard.

The question behind the question first

More sign-ups is rarely the real goal. I keep asking until it is clear which decision someone wants to be able to make, and we agree up front how we will know it worked.

Look at what is already there

Before I build anything I check the tracking, the data and the tech. That is usually where the first win sits: a tag firing twice, a list full of duplicates, a page that is not being indexed.

Ship small, then extend

I would rather deliver a dashboard next week with three numbers that hold up than a complete one in two months that nobody trusts.

Hand over so it keeps working

At Ahold Delhaize I trained internal marketers on the dashboard, at KBenP and Unicorn Displays I supervised interns. Work only I can run has not been delivered.

Four areas of work

The work I do every day and where I add value fastest. Every area rests on experience from my CV: dashboards at Ahold Delhaize and HyperMe, email and automation at KBenP, HyperMe and Unicorn Displays, SEO and SEA in almost every role, and web and tech from my education and the work for the City of The Hague.

What I work with

Grouped by what I do with it, not by how long the list gets. Everything below I have used in a role or a project, not only in a course.

Data and dashboards

  • Looker Studio
  • PowerBI
  • Google Data Studio
  • Google Analytics 4
  • Data analysis
  • Data visualisation
  • Dashboard requirements

Marketing automation and email

  • HubSpot
  • Brevo
  • Copernica
  • Zoho
  • Segmentation
  • Automation flows
  • Deliverability
  • Lead generation

SEO, SEA and analytics

  • Ahrefs
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • A/B testing
  • AI SEO
  • GEO

Design, content and social

  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Canva
  • DTP
  • Copywriting
  • LinkedIn
  • Meta
  • Pinterest
  • Photography

Web and tech

  • WordPress
  • HTML
  • CSS
  • JavaScript
  • PHP
  • mySQL
  • Firebase
  • WCAG
  • GDPR
  • Google Workspace
  • Microsoft Office
Josephine Belloni, online marketer, portrait in a museum stairwell

In short

8

Years in online marketing

From my first content role in 2018 to online marketer for several business units at KBenP

11

Organisations and projects

Six employers and five projects and publications, from the City of The Hague and Ahold Delhaize to AARP

4

Working demos

Dashboard, CRM, email marketing and social planning, designed and built by me and usable right here

5

Coding languages and tools

HTML, CSS, JavaScript, PHP and mySQL, learned during Media Design Interaction Design

About me

Projects from my CV

Real work for the employers and organisations I was employed by or worked for on assignment, from the City of The Hague and Ahold Delhaize to KBenP and HyperMe Marketing.

Seniorvriendelijk Den Haag
Gemeente Den Haag

Seniorvriendelijk Den Haag

Designed and built a website for older residents commissioned by the City of The Hague, and kept the content up to date afterwards. Design, build and editing sat in one pair of hands here for the first time.

See project
Online marketing for several business units
KBenP

Online marketing for several business units

More than three years of online marketing for several business units: newsletters, SEO, SEA, social and A/B testing side by side, with advice to management and support for ISO 27001.

See project
Photo story published in AARP
AARP

Photo story published in AARP

Photographed a guided tour in The Hague during my time at D'article. That work was published in a magazine in the United States.

See project
All projects

Shall we talk?

Send a message through this form and I will get back to you as soon as I can. Add a line about the role or the assignment, then I can answer to the point straight away.