Insights
Open rate is no longer a steering metric, and that is fine
Apple Mail Privacy Protection opens your mail before the recipient does, so the open rate is inflated. What I steer on since then, how to bu...
Insights
What I run into in practice, written out so you can act on it: from the deliverability requirements in force since 2024 to data quality in a CRM and tracking that no longer adds up.
Insights
Since 2024 deliverability is a technical requirement, not an afterthought
Google, Yahoo and, since May 2025, Microsoft too only let your newsletter in when the technique underneath is right: SPF, DKIM, DMARC, an un...