Four areas of work
The work I do every day and where I add value fastest. Every area rests on experience from my CV: dashboards at Ahold Delhaize and HyperMe, email and automation at KBenP, HyperMe and Unicorn Displays, SEO and SEA in almost every role, and web and tech from my education and the work for the City of The Hague.
Data and dashboards
From scattered numbers to one screen you can actually decide on. Writing the requirements, cleaning up the sources, building it in Looker Studio or PowerBI, and explaining it to the people who use it.
See project →Email marketing and automation
Newsletters and flows that arrive and that produce something. Segmentation, automation and deliverability in Brevo, Copernica, HubSpot and Zoho, steered on clicks and conversion.
See project →SEO, SEA and analytics
Getting found and measuring whether it works. Keywords, ads and content, but also redirects, canonicals, load time and tracking that holds up, including AI SEO and GEO.
See project →