Marketing dashboard
Revenue, conversion and retention in one view, with period and channel filters that recalculate every panel at once.
Revenue per channel
From visit to customer
Retention per monthly cohort
What you are looking at
This is a marketing dashboard the way I use one in practice: four headline numbers with the previous period next to them, revenue split by channel, the funnel from visit to customer and retention per monthly cohort.
The buttons at the top are not decoration. Pick a period or a channel and all four panels recalculate at once from the same source.
It shows that I can not only collect numbers but weigh them: which step in the funnel leaks, and which channel brings in customers who stay.
For an employer this shows that I can gather requirements, fix definitions and deliver a screen that produces a decision. That is exactly what I did at Ahold Delhaize and HyperMe Marketing.
The numbers come live from the JSON API on this site. The numbers are invented, the calculation rules behind them are not. Every number on this page is invented sample data, built to look realistic on purpose and calculated live by a JSON API on this site. No client data is used and no existing organisation is imitated.