Online marketing for several business units

KBenP

More than three years of online marketing for several business units: newsletters, SEO, SEA, social and A/B testing side by side, with advice to management and support for ISO 27001.

At KBenP I worked as an online marketer from August 2022 to January 2026 for several business units, each with its own audience and its own planning.

What I did

Thinking along on website optimisations
Producing and sending newsletters and reporting on them
SEO and SEA
Social media management
A/B testing
Advising management and stakeholders
Supporting ISO 27001
Supervising interns

What it asked for

Working for several units at once means switching without letting anything slip. I kept a separate plan per unit and reported the status before anyone asked.

Related demo

What I did in this project is something you can try out yourself here. The demo runs on invented data, the approach behind it comes from this work.

Email marketing

Campaigns, segments, flows and deliverability, steered on clicks and conversion instead of an open rate that no longer holds up.

View demo

Service used

SEO, SEA and analytics

Getting found and measuring whether it works. Keywords, ads and content, but also redirects, canonicals, load time and tracking that holds up, including AI SEO and GEO.

More about this service